BBQ culture expands to more gourmet tastes
Implications - Previously reserved to backyard barbecues for family festivities, barbecuing is now seen as an art form fit for gourmet tastes. Reflecting a consumer need for sophistication in all aspects of life, this remix on comfort food brings old tradition to more modern consumers seeking prestige.
Workshop Question - If your brand were to offer an elevated adaptation of one of your favorite trends, what would that look like?
Trend Themes
1. Gourmet Barbecue - Consumers seek sophistication in all aspects of life, leading to the emergence of gourmet barbecue experiences.
2. Functional Accessories - Watches and other accessories can be designed to improve the experience of casual cooking.
3. Plant-based Butchery - Vegan and vegetarian cuisines are finding new, innovative ways to compete with traditional protein sources.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the sophistication of consumers by creating high-end barbecue experiences like GD Bro Burger's menu in California.
2. Consumer Electronics - Consumer electronics companies could develop functional accessories for cooking, such as watches designed to help grillers keep track of cooking times like the GrillTimer watch.
3. Plant-based Foods - Entrepreneurs in the plant-based foods industry can expand on YamChops' innovative meat-free recipes to develop new and unique products like crab cakes, beef wellingtons, and vegan smoked salmon.
