Understand Public Fascination with Organic Goods and Local Produce
Taylor Keefe — March 25, 2012 — Lifestyle
References: trendreports
Food trends come and go as consumer tastes evolve, causing a ripple effect in many different industries. Use Trend Hunter's Healthy Food Trend Report to stay informed on changes in food service, restaurants, healthy eating, organic food, farming and more.
With documentaries like 'Super Size Me' and best-selling books like 'Fast Food Nation', it's no surprise that there's been so much change in the way we view fast food, the way it's marketed and how it's branded. Fast food chains like McDonald's, Burger King, Subway and KFC have gone to extreme lengths to change their public image in lieu of scathing criticism over calorie-rich menu items, marketing and sharing of nutritional information. With our report, you will understand what affects organic foods, local produce and healthy lifestyles have had on the food industry.
Use our 564 PRO Trend and nearly 5,000 examples of research to unlock patterns in the health food industry.
With documentaries like 'Super Size Me' and best-selling books like 'Fast Food Nation', it's no surprise that there's been so much change in the way we view fast food, the way it's marketed and how it's branded. Fast food chains like McDonald's, Burger King, Subway and KFC have gone to extreme lengths to change their public image in lieu of scathing criticism over calorie-rich menu items, marketing and sharing of nutritional information. With our report, you will understand what affects organic foods, local produce and healthy lifestyles have had on the food industry.
Use our 564 PRO Trend and nearly 5,000 examples of research to unlock patterns in the health food industry.
Trend Themes
1. Shift to Plant-based Diets Trend - Identify opportunities for the plant-based food industry to innovate and create new products that cater to changing consumer preferences.
2. Sustainable Farming Trend - Identify opportunities for the farming industry to adopt sustainable and environmentally-friendly practices in response to the growing demand for organic and locally grown produce.
3. Online Grocery Shopping Trend - Identify opportunities for the grocery industry to create or partner with e-commerce platforms that offer more convenient and accessible ways to order and deliver healthy food products.
Industry Implications
1. Food Delivery and Meal Kit Industry Trend - Identify opportunities to innovate in the food service industry to offer more convenient and personalized meal options for health-conscious consumers.
2. Fitness Industry Trend - Identify opportunities for gyms and fitness centers to incorporate healthy food and nutrition services as part of their offerings to cater to the growing interest in healthy lifestyles.
3. Food Packaging Industry Trend - Identify opportunities for the packaging industry to create more eco-friendly and sustainable packaging solutions for the growing demand for organic and locally grown produce.
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