Utilizing cartoon imagery creates a youthful connection with consumers
Implications - The emergence of cartoon-like product packaging signifies a turn toward more youthful marketing techniques. Character-based branding allows companies to connect with consumers utilizing humor and nostalgic imagery. These personified designs illustrate how playful packaging can create more of an approachable product.
Trend Themes
1. Cartoon-like Product Packaging - The emergence of cartoon-like product packaging signifies a turn toward more youthful marketing techniques, allowing companies to connect with consumers utilizing humor and nostalgic imagery, creating opportunities for playful packaging.
2. Personification of Inanimate Objects - Personification of inanimate objects tends to be a successful scheme for selling products as seen in Seeds of Happiness packaging strategy, where they engage all sorts of people, providing opportunity for creating lively mascots of products.
3. Illustrated Products - Illustrated products like Kleenex Original Seasonal packaging and illustrated coffee cups create products with adorable imagery that engages customers, providing opportunities for the products to become social media friendly.
Industry Implications
1. Product Packaging Industry - The product packaging industry should consider more youthful marketing techniques and personification of inanimate objects to enable companies to connect with consumers utilizing humor and nostalgic imagery, creating opportunities for playful packaging.
2. Fashion Accessories Industry - The fashion accessories industry can consider the personification of inanimate objects to create quirky designs on accessories, enabling the creation of products that merge sculptural details with minimalist forms, catering to consumers looking for unique and creative designs.
3. Illustration Industry - The illustration industry has opportunities to create illustrated products like illustrated coffee cups that not only decorates the product's exterior, but also helps raise funds for charity, creating a new method of raising money for charities that reach a wider population.
6 Featured, 54 Examples:
1,265,331 Total Clicks
Date Range:
Jan 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:
