Penny's Sweets Packaging Refrences the Past Price of Candy
Amelia Roblin — December 10, 2012 — Marketing
References: d-studio & packagingoftheworld
In case the contents of Penny's Sweets packaging needed any enhancing to its shelf appeal, this scrumptious concept is right on the money. Designer Wes Anson of the UK's d.studio added great value to the branding strategy behind Tracey Thomas's delicious business.
A yummy range of chocolates, gummies and hard candies is presented in a variety of clear glass jars and bottles that all have several features in common, despite their different shapes. Each one has an enticing pink label with inviting handwritten text and a lovely logo that matches the iconic lids.
Coppery tops cap Penny's Sweets packaging, mimicking the look of one cent coins. This is a nostalgic reference to the old pocket change cost of buying treats that achieves great success among contemporary consumers.
A yummy range of chocolates, gummies and hard candies is presented in a variety of clear glass jars and bottles that all have several features in common, despite their different shapes. Each one has an enticing pink label with inviting handwritten text and a lovely logo that matches the iconic lids.
Coppery tops cap Penny's Sweets packaging, mimicking the look of one cent coins. This is a nostalgic reference to the old pocket change cost of buying treats that achieves great success among contemporary consumers.
Trend Themes
1. Nostalgic Packaging - Opportunity for brands to tap into consumers' nostalgia through packaging design and references to the past.
2. Handwritten Text - The use of handwritten text on packaging as a way to create a personal and inviting experience for consumers.
3. Iconic Lids - Capitalizing on the power of recognizable and memorable lid designs to enhance the overall branding strategy of a product.
Industry Implications
1. Confectionery - Innovative packaging concepts that evoke nostalgia can help confectionery brands create a stronger connection with their target market.
2. Premium Beverage - Premium beverage brands can utilize handwritten text on packaging to create a unique and personalized experience for consumers, enhancing the perceived value of their products.
3. Fragrance - Creating iconic lid designs for fragrance packaging can help fragrance brands stand out in a crowded market and establish a strong brand identity.
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