Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
Amelia Roblin — April 16, 2013 — Lifestyle
References: behance.net & packagingoftheworld
For a feline, the mouse makes an extremely well-balanced meal. Cat's Lunch packaging might not contain rodent-derived ingredients, but it asserts that its contents match all of the nutritional benefits of the notorious cheese lovers.
Alexandra Istratova wrapped the individual sausages with paper sleeves. These have been perforated into seven sections, suggesting the ideal size of slice that would make a single serving. Each of these tear-off bands on Cat's Lunch packaging has been decorated with cartoony graphics of mice, making up three slightly different varieties of bands. One features a series of scurrying mice, another has two facing towards the product's logo, and the third displays dietary icons within the body of the critter.
Alexandra Istratova wrapped the individual sausages with paper sleeves. These have been perforated into seven sections, suggesting the ideal size of slice that would make a single serving. Each of these tear-off bands on Cat's Lunch packaging has been decorated with cartoony graphics of mice, making up three slightly different varieties of bands. One features a series of scurrying mice, another has two facing towards the product's logo, and the third displays dietary icons within the body of the critter.
Trend Themes
1. Personalized Packaging Design - Cat's Lunch uses cartoony graphics and tear-off bands on their packaging, showing a trend towards personalized and interactive packaging designs.
2. Nutritional Claims - Cat's Lunch asserts that their contents match the nutritional benefits of a mouse, highlighting a trend towards food products making specific nutritional claims.
3. Disruptive Marketing Strategies - Cat's Lunch uses playful and eye-catching packaging featuring mice, indicating a trend towards disruptive marketing strategies in the pet food industry.
Industry Implications
1. Pet Food - The packaging design and nutritional claims of Cat's Lunch represents a disruptive innovation opportunity in the pet food industry.
2. Packaging Design - The personalized and interactive packaging design of Cat's Lunch presents a potential disruptive innovation opportunity in the packaging industry.
3. Marketing and Advertising - The disruptive marketing strategies employed by Cat's Lunch, such as using playful graphics and icons, indicate an opportunity for innovation in the marketing and advertising industry.
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