Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Amelia Roblin — April 26, 2013 — Marketing
References: con-fetti & thedieline
With its darling hand-drawn visual identity, Mama Sopa packaging would appeal to parents and children alike. Ina Meijer and Marjolijn Stappers of the Con-fetti design agency dressed up the shower gel tubes, the bar soap boxes and the liquid soap dispensers with lovely free-hand illustrations that speak of the values of the brand.
As part of a social hygiene project, the Dutch Simavi Foundation is launching this range of products to raise money. The organization strives to improve the health of families in developing countries. This goal was translated into the notion of a doting mother, and it's her eyes and fabulously curly hair that are represented on Mama Sopa packaging. They're sketched in a rather rough style, but their loosely doodled technique and delightful colors give them great warmth and approachability.
As part of a social hygiene project, the Dutch Simavi Foundation is launching this range of products to raise money. The organization strives to improve the health of families in developing countries. This goal was translated into the notion of a doting mother, and it's her eyes and fabulously curly hair that are represented on Mama Sopa packaging. They're sketched in a rather rough style, but their loosely doodled technique and delightful colors give them great warmth and approachability.
Trend Themes
1. Hand-drawn Branding - Opportunity for brands to embrace hand-drawn illustrations to create unique and engaging packaging designs.
2. Social Hygiene Products - Potential for more brands to launch product ranges that support social causes and raise funds for charitable organizations.
3. Family-focused Packaging - Demand for packaging designs that appeal to both parents and children, creating a sense of familiarity and trust.
Industry Implications
1. Design and Branding - Disruptive innovation in the design industry through the integration of hand-drawn illustrations into branding strategies.
2. Sustainable and Socially Responsible Products - Opportunity for companies to develop product lines that contribute to social causes and make a positive impact on society.
3. Personal Care and Hygiene - Innovations in packaging design for personal care products that prioritize family-oriented designs and charitable initiatives.
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