This Infographic Follows the History of Coca Cola
Jonathon Brown — December 6, 2012 — Marketing
References: topmanagementdegrees
This history of Coca Cola infographic gives us a great picture of why the company's influence reaches so far and wide. You might be surprised to hear that in its first year of business, Coca Cola sold only 9 bottles a day. John Pemberton invented the beverage in 1886 and sold it two years later to Asa Griggs Candler for $2,300. The brand is now valued at an astounding 71.9 billion dollars.
The history of Coca Cola is full of great accomplishments including partnering with 275 bottling plants and having over 2.8 million vending machines globally. If you stacked all the 8 oz bottles of Coca Cola ever made it would reach to the moon and back over 2,000 times. Although its an old company, Coca Cola is very internet savvy and has the distinction of being the largest consumer brand on Facebook.
The history of Coca Cola is full of great accomplishments including partnering with 275 bottling plants and having over 2.8 million vending machines globally. If you stacked all the 8 oz bottles of Coca Cola ever made it would reach to the moon and back over 2,000 times. Although its an old company, Coca Cola is very internet savvy and has the distinction of being the largest consumer brand on Facebook.
Trend Themes
1. History-based Marketing - Brands can use their rich history to craft compelling marketing messaging that connects with consumers.
2. Nostalgia Marketing - By tapping into feelings of nostalgia, brands can create a strong emotional connection with consumers and build brand loyalty.
3. Brand Transformation - By adapting to changing consumer preferences and market trends, established brands can achieve long-term success.
Industry Implications
1. Beverage Industry - By experimenting with new flavors and packaging options, beverage companies can remain relevant and stay ahead of the competition.
2. Advertising Industry - By leveraging the power of social media and nostalgia-based messaging, advertisers can create successful campaigns that resonate with consumers.
3. Retail Industry - By offering unique in-store experiences and exclusive products, retailers can create a strong emotional connection with consumers and drive sales.
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