This Funny IKEA Commercial Makes Backyard Furniture Exciting
Gil Cohen — April 15, 2013 — Art & Design
References: ikea & ibelieveinadv
The 'Time for Change' funny IKEA commercial shows one family's epic battle against an army of garden gnomes whilst assembling stylish lawn furniture.
Set up like a music video for a hip soundtrack, the commercial shows just how revolutionary and exciting changing up the yard decor can really be. Garden gnomes from all over the neighborhood have decided to rally together and stop this new collection of vibrantly colorful furniture from encroaching on their territory, but all of their attempts prove futile against the resourceful couple.
Combining humor and energizing music makes this funny IKEA commercial stand out from an ordinary furniture ad, showcasing a new collection while incorporating a sense of playfulness and hilarity that will make it stand out in the viewer's mind.
Set up like a music video for a hip soundtrack, the commercial shows just how revolutionary and exciting changing up the yard decor can really be. Garden gnomes from all over the neighborhood have decided to rally together and stop this new collection of vibrantly colorful furniture from encroaching on their territory, but all of their attempts prove futile against the resourceful couple.
Combining humor and energizing music makes this funny IKEA commercial stand out from an ordinary furniture ad, showcasing a new collection while incorporating a sense of playfulness and hilarity that will make it stand out in the viewer's mind.
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunity: Companies can leverage humor to create memorable and engaging advertisements that stand out in viewers' minds.
2. Energizing Music - Disruptive innovation opportunity: Incorporating lively and upbeat music can add excitement and captivate audiences, making advertisements more memorable and impactful.
3. Vibrant Lawn Furniture - Disruptive innovation opportunity: Designing and promoting vibrantly colorful outdoor furniture collections can revolutionize the way people decorate their yards, providing a fresh and exciting option in the market.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Companies can explore new approaches to advertising, using humor and music to create more engaging and impactful campaigns.
2. Music - Disruptive innovation opportunity: Collaborating with advertising agencies or brands to provide energizing music for commercials can lead to new revenue streams and creative collaborations.
3. Outdoor Furniture - Disruptive innovation opportunity: Designing and marketing vibrant and stylish lawn furniture can differentiate companies in the competitive outdoor furniture industry, attracting customers looking for a unique and lively aesthetic.
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