The IKEA Drawing Commercial is Artistically Imaginative
Meghan Young — January 28, 2011 — Art & Design
I'm a huge fan of IKEA commercials and the IKEA Drawing ad campaign doesn't disappoint. Though the commercial does take a more dramatic turn with its background music, the same playful elements are present within the ad that's found in most IKEA adverts.
Directed by François Choquené, the IKEA Drawing commercial seems to suggest that the company's furniture can be easily placed within any home. See the interesting ad campaign for yourselves in the featured gallery.
Directed by François Choquené, the IKEA Drawing commercial seems to suggest that the company's furniture can be easily placed within any home. See the interesting ad campaign for yourselves in the featured gallery.
Trend Themes
1. Customized Furniture - There is an opportunity for disruptive innovation in the furniture industry by offering customized furniture that can easily fit into any home.
2. Interactive Advertising - Brands can explore disruptive innovation in the advertising industry by creating interactive ads that engage consumers and showcase their products in a creative way.
3. Artistic Marketing - Artistic marketing campaigns like the IKEA Drawing ad can disrupt traditional marketing strategies by creating visually appealing and memorable advertisements that resonate with consumers.
Industry Implications
1. Furniture - The furniture industry has the opportunity for disruptive innovation by incorporating customizable and versatile furniture designs.
2. Advertising - The advertising industry can embrace disruptive innovation by exploring interactive and creative approaches to engage consumers.
3. Marketing - Artistic marketing can revolutionize traditional marketing techniques by creating visually stunning and memorable campaigns that effectively communicate brand messages.
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