The Michael Young 'Noisezero Sports+ Headphones' Reuse Coke Bottles
Vivian Lau — August 1, 2012 — Eco
References: coca-cola & colette.fr
In an effort to reflect on the environmental responsibility of Coca Cola and music tech-makers EOps, the Michael Young 'Noisezero Sports+ headphones' remix Earth-harming products into a more useful form.
This environmentally friendly accessory option contains a whopping 20 percent recycled materials by making use of the polyethylene terephthalate (PET) that is found in plastic bottles. However, there is little compromise on sound performance as the pair feature a nine mm HD titanium driver piece to ensure premium quality. These compact buds come in red and black color schemes, hinting to their original Coke bottle form.
As corporations desperately try to meet CSR standards, it is expected that there will be more cross-industry collaborations working towards green initiatives in the future. The publicity, environmental savings and possible cost-reductions make such deals win-win situations.
This environmentally friendly accessory option contains a whopping 20 percent recycled materials by making use of the polyethylene terephthalate (PET) that is found in plastic bottles. However, there is little compromise on sound performance as the pair feature a nine mm HD titanium driver piece to ensure premium quality. These compact buds come in red and black color schemes, hinting to their original Coke bottle form.
As corporations desperately try to meet CSR standards, it is expected that there will be more cross-industry collaborations working towards green initiatives in the future. The publicity, environmental savings and possible cost-reductions make such deals win-win situations.
Trend Themes
1. Eco-friendly Accessories - The repurposing of Earth-harming products into more useful forms presents an opportunity for eco-friendly accessories.
2. Cross-industry Collaborations - Collaborations between corporations and tech-makers can lead to innovative solutions and green initiatives.
3. Sustainable Materials - The use of recycled materials, such as polyethylene terephthalate (PET), can drive the development of sustainable products.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage the trend of repurposing materials to create innovative and eco-friendly products.
2. Fast Moving Consumer Goods (FMCG) - The FMCG industry can explore cross-industry collaborations, like the one between Coca Cola and EOps, to meet CSR standards and promote sustainability.
3. Fashion and Accessories - The fashion and accessories industry can tap into the demand for eco-friendly accessories by incorporating sustainable materials into their designs.
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