Anniversary IKEA Ad Celebrates Years of Manufacturing
Amelia Roblin — July 28, 2011 — Marketing
References: eurorscg.pl & adsoftheworld
In the furniture business, years of experience enhances a company's identity, and this anniversary IKEA ad educates consumers on the history of this iconic brand.
The print tells of the half century since production began in Poland, extending the narrative beyond the first store's opening in 1991. In 1961, Ingvar Kaprad apparently ordered 500 OGLA chairs, like the one pictured in this campaign.
Instead of merely stating a date and displaying a snapshot of the lumber lounger, the EuroRSCG advertising agency of Warsaw chose to show the image from a different perspective which visually alludes to time. An ant's-eye view of the bottom of one chair leg reveals 50 rings in the wooden trunk, celebrating maturity and material in this anniversary IKEA ad.
The print tells of the half century since production began in Poland, extending the narrative beyond the first store's opening in 1991. In 1961, Ingvar Kaprad apparently ordered 500 OGLA chairs, like the one pictured in this campaign.
Instead of merely stating a date and displaying a snapshot of the lumber lounger, the EuroRSCG advertising agency of Warsaw chose to show the image from a different perspective which visually alludes to time. An ant's-eye view of the bottom of one chair leg reveals 50 rings in the wooden trunk, celebrating maturity and material in this anniversary IKEA ad.
Trend Themes
1. Anniversary Advertising - This IKEA ad demonstrates the trend of businesses using anniversaries to highlight their history and establish brand identity.
2. Visual Storytelling - The unique perspective of this ad reflects the trend of using visual elements to convey narratives and engage consumers.
3. Material Maturity - The emphasis on 50 rings in the wooden trunk showcases the trend of highlighting the quality and longevity of materials used in products.
Industry Implications
1. Furniture Retail - Furniture retailers can leverage anniversary advertising to showcase their history and establish themselves as trusted brands.
2. Advertising and Marketing - The use of visual storytelling in this ad presents opportunities for advertising and marketing agencies to create engaging campaigns for their clients.
3. Woodworking and Manufacturing - The focus on the quality and maturity of materials in this ad presents opportunities for woodworking and manufacturing industries to highlight the craftsmanship behind their products.
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