Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,471 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,674 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,674 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,471 cutting edge ideas.

Humanized Mascot Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial

— April 17, 2013 — Pop Culture
Although Kool-Aid is known as North America's easiest, go-to drink solution and has been around for nearly a century, most people remember this brand for its fun-loving Kool-Aid Man, and now thanks to this down-to-earth Kool-Aid commercial, fans of this colorful beverage are finally getting to see a new side of this popular mascot.

Known for being able to crash through any wall while always wearing his signature button down shirt and breezy shorts, the Kool-Aid Man is an example of a great marketing mascot that has become a household name and has endured the test of time.

Now, this funny Kool-Aid commercial is bringing back our juicy friend to introduce him to a new generation of powder-drinkers in a more personal light that shows him in ordinary everyday situations.
Trend Themes
1. Humanized Mascot Ads - Disruptive innovation opportunity: Brands can humanize their mascots to create a more personal connection with consumers.
2. Nostalgic Marketing - Disruptive innovation opportunity: Leveraging nostalgia in advertising campaigns to appeal to both new and old generations.
3. Reimagined Branding - Disruptive innovation opportunity: Refreshing the image of a well-established brand through modern and relatable advertising strategies.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Beverage companies can rebrand their products and connect with consumers on a more emotional level through humanized mascots.
2. Advertising - Disruptive innovation opportunity: Ad agencies can tap into nostalgia and reimagine iconic mascots to create engaging and relatable campaigns.
3. Food and Beverage Marketing - Disruptive innovation opportunity: Brands can revamp their marketing strategies by incorporating nostalgic elements and humanized mascots to attract a wider audience.
3
Score
Popularity
Activity
Freshness