FaceGym's 'Training Sticks' are Powered by Moisture and Heat
Laura McQuarrie — February 26, 2019 — Fashion
References: facegym & cosmeticsbusiness
FaceGym set itself apart as the first-of-its-kind "gym studio for the face" that offers non-invasive "facial workout training" to help lift and sculpt the many muscles of the face—now, FaceGym is introducing a four-piece skincare range called 'Training Sticks.'
In line with the rise of athletic beauty products and solid skincare in stick formats, this new line introduces solutions that are activated by heat and moisture during movement. Designed to be used before a workout, the FaceGym Training Sticks are said to give better results the harder one exercises.
The range of Training Sticks, touted as an "innovation in motion-activated skincare," includes Multi-Vitamin, Activated Charcoal, Brazilian Pink Clay and Spirulina face treatments, which are powered by coffee begalensis, raspberry plants, vitamins, antioxidants and fatty acids.
In line with the rise of athletic beauty products and solid skincare in stick formats, this new line introduces solutions that are activated by heat and moisture during movement. Designed to be used before a workout, the FaceGym Training Sticks are said to give better results the harder one exercises.
The range of Training Sticks, touted as an "innovation in motion-activated skincare," includes Multi-Vitamin, Activated Charcoal, Brazilian Pink Clay and Spirulina face treatments, which are powered by coffee begalensis, raspberry plants, vitamins, antioxidants and fatty acids.
Trend Themes
1. Athletic Beauty Products - There is an opportunity for beauty companies to create skincare products specifically formulated for pre-and-post workout that use ingredients to enhance an athlete's performance.
2. Solid Skincare in Stick Formats - There is a growing demand for innovative skincare products that come in solid stick formats, which are convenient for on-the-go use.
3. Motion-activated Skincare - Beauty companies can continue to develop motion-activated skincare products that are activated by heat and/or sweat and enhance the effects of physical exercise.
Industry Implications
1. Beauty and Personal Care - Beauty companies have the opportunity to create workout-specific skincare products that can enhance the performance of athletes and fitness enthusiasts.
2. Fitness and Wellness - Specialized fitness studios have the opportunity to partner with beauty companies to offer workout-activated skincare products to their customers.
3. Natural Ingredient Suppliers - Suppliers can leverage the growing demand for natural and organic ingredients to provide beauty companies with the necessary ingredients to develop their workout-activated skincare products.
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