OUAI's New Super Dry Shampoo Helps You Go Longer Between Washes
Katherine Pendrill — September 7, 2019 — Fashion
References: bustle
Dry shampoo is already the go-to fix for greasy hair, but with OUAI's new Super Dry Shampoo, you can go even longer between washes. According to OUAI founder and celebrity stylist Jen Atkin, "Let's face it—nobody washes their hair these days. We wanted a next level dry shampoo that has higher absorbency for oil and dirt."
OUAI's new Super Dry Shampoo is an ultra-powerful dry shampoo that's designed to help you stretch your blowout just one more day. Unlike ordinary dry shampoo, OUAI's new product is made with volcanic minerals and rice starch. The former helps to cleanse and detoxify your hair, while the later absorbs grease and adds volume to your tresses. Best of all, the Super Dry Shampoo boasts a signature 'Melrose Place' scent that will leave your hair smelling fresh and fruity—almost like you just shampooed it.
Image Credit: OUAI.
OUAI's new Super Dry Shampoo is an ultra-powerful dry shampoo that's designed to help you stretch your blowout just one more day. Unlike ordinary dry shampoo, OUAI's new product is made with volcanic minerals and rice starch. The former helps to cleanse and detoxify your hair, while the later absorbs grease and adds volume to your tresses. Best of all, the Super Dry Shampoo boasts a signature 'Melrose Place' scent that will leave your hair smelling fresh and fruity—almost like you just shampooed it.
Image Credit: OUAI.
Trend Themes
1. Extended Hair Washing Intervals - OUAI's new Super Dry Shampoo allows users to go longer between washes, tapping into the trend of extended hair washing intervals.
2. Ultra-powerful Formulations - OUAI's Super Dry Shampoo showcases the trend of ultra-powerful dry shampoos, leveraging volcanic minerals and rice starch for higher absorbency and added benefits.
3. Premium Scented Dry Shampoos - OUAI's Super Dry Shampoo introduces the trend of premium scented dry shampoos, providing users with a fresh and fruity fragrance that mimics the feeling of freshly shampooed hair.
Industry Implications
1. Haircare - The haircare industry can capitalize on the trend of extended hair washing intervals by developing more innovative dry shampoo formulations that offer higher absorbency and additional benefits.
2. Beauty - The beauty industry can explore the trend of ultra-powerful dry shampoos by introducing new products with unique ingredients like volcanic minerals and rice starch to cater to consumers looking for more effective solutions.
3. Fragrance - The fragrance industry has the opportunity to create premium scented dry shampoos that provide a refreshing and long-lasting fragrance experience, tapping into the trend of premium fragranced hair care products.
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