The Perfect V Offers Cosmetic Products for the Vulva
Mishal Omar — July 27, 2017 — Fashion
References: designtaxi & theperfectv
The Perfect V is a line of skincare products and cosmetics that were designed specifically for taking care of, and "beautifying" the skin around the vulva.
Although most dermatologists recommend not using unnatural products on the vulva, and treating the skin on external genitalia carefully, The Perfect V's products are paraben-free and are apparently tested by dermatologists. It offers an array of products designed to improve the appearance of the skin around the vulva, including serums, moisturizers, washes, exfoliators, sheet masks, beauty mists and even a highlighting luminizer that works to soften and illuminate the skin.
Although unusual, the purpose of this brand is to take care of the sensitive skin in this area, which tends to be treated roughly with the hair removal and suntanning processes that many people go through on a regular basis.
Although most dermatologists recommend not using unnatural products on the vulva, and treating the skin on external genitalia carefully, The Perfect V's products are paraben-free and are apparently tested by dermatologists. It offers an array of products designed to improve the appearance of the skin around the vulva, including serums, moisturizers, washes, exfoliators, sheet masks, beauty mists and even a highlighting luminizer that works to soften and illuminate the skin.
Although unusual, the purpose of this brand is to take care of the sensitive skin in this area, which tends to be treated roughly with the hair removal and suntanning processes that many people go through on a regular basis.
Trend Themes
1. Vulva Beauty Products - A growing trend in creating cosmetics and skincare products specific for the vulva, offering an opportunity for brands to disrupt the market by creating natural options that fill this niche.
2. Paraben-free Skincare - The use of paraben-free ingredients in personal care products are on the rise, creating an opportunity for innovation in the beauty industry to create more natural alternatives that appeal to a wider audience.
3. Sensitive Skin Care - Consumers are seeking products specially formulated for sensitive skin, highlighting an opportunity for innovative brands to create new products, such as The Perfect V, focused on addressing unique skincare needs.
Industry Implications
1. Beauty - The Perfect V has sparked disruption within the beauty industry, creating a niche market that other beauty companies may choose to follow by creating their own vulva-specific product line for the targeted market.
2. Personal Care - The Perfect V taps into the personal care industry with its unique offering of skin care regimes specifically designed for vulvas, opening the door for other personal care brands to create specialized products addressing unique skincare needs of each area of the body.
3. Healthcare - The Perfect V is an important addition to the healthcare industry, providing care for a highly specific but sensitive area that has often been ignored in the beauty and personal care industry, providing an opportunity for other brands to enter the healthcare market by addressing unique customer needs.
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