Manscaped Launched a Monthly Box for Cratejoy's Marketplace
Laura McQuarrie — March 30, 2018 — Fashion
References: cratejoy & prnewswire
There are many grooming subscription services that have launched and found an immense amount of success—but Manscaped is setting itself apart with a monthly offering tailored to below-the-belt grooming. The newly launched subscription box is exclusively available on Cratejoy's Marketplace, making it easy for men to equip themselves with all of the necessary tools and products to maintain a regular self-care ritual.
Some of the products that can be found in the monthly subscription box include the Crop Cleanser hair and body wash, the pH-balanced, residue-free and anti-chafing Crop Preserver moisturizer, as well as disposable shaving mats and refill blades for the classic safety razor that comes free with one's first order.
As many Millennial consumers see the act of self-care as an essential part of their lives rather than a luxury, a number of intimate care brands are emerging to fill a void in the market.
Some of the products that can be found in the monthly subscription box include the Crop Cleanser hair and body wash, the pH-balanced, residue-free and anti-chafing Crop Preserver moisturizer, as well as disposable shaving mats and refill blades for the classic safety razor that comes free with one's first order.
As many Millennial consumers see the act of self-care as an essential part of their lives rather than a luxury, a number of intimate care brands are emerging to fill a void in the market.
Trend Themes
1. Intimate Grooming Subscriptions - Opportunity for grooming brands to offer personalized monthly subscriptions for below-the-belt upkeep.
2. Men's Self-care Rituals - Brands can capitalize on the trend of men seeking self-care by providing specialized products and tools.
3. Emerging Intimate Care Brands - The market is open for new brands to cater to the increasing demand for intimate grooming products.
Industry Implications
1. Grooming Products - Innovative grooming brands can develop new and specialized grooming products for below-the-belt care.
2. Subscription Services - There is a potential for subscription platforms to partner with grooming brands in offering personalized monthly boxes.
3. E-commerce Marketplace - Online marketplaces can expand their offerings by featuring exclusive grooming subscription boxes for personal care.
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