'Wild' is a Refillable Non-Toxic Antiperspirant
Grace Mahas — June 28, 2019 — Eco
References: wilddeo & kickstarter
Wild is a London-based sustainable natural deodorant created by entrepreneur Freddy Ward. The antiperspirant is vegan-friendly, cruelty-free and comes in a glass roll-on formula with refills available, or a stick deodorant range. The glass option uses 80% less plastic than traditional deodorants and both options are 100% recyclable.
The Wild deodorant line is dedicated to helping consumers smell fresh without using toxic chemicals. The formula is free of aluminum and parabens and consists of essential oils, vegetable emulsifiers, ph leveler, and active naturals. The easy to apply sustainable natural deodorant is environmentally friendly and hydrates your skin for a smooth and fresh feeling. The available scents include 'Lemon and Thyme,' 'Mint and Eucalyptus,' 'Rose and Geranium,' and 'Unscented.'
The Wild deodorant line is dedicated to helping consumers smell fresh without using toxic chemicals. The formula is free of aluminum and parabens and consists of essential oils, vegetable emulsifiers, ph leveler, and active naturals. The easy to apply sustainable natural deodorant is environmentally friendly and hydrates your skin for a smooth and fresh feeling. The available scents include 'Lemon and Thyme,' 'Mint and Eucalyptus,' 'Rose and Geranium,' and 'Unscented.'
Trend Themes
1. Sustainable Packaging - Creating deodorants with refillable options and using glass containers can reduce plastic waste and provide a more sustainable packaging solution.
2. Natural Ingredients - Removing toxic chemicals like aluminum and parabens and replacing them with natural ingredients offers a healthier and more eco-friendly alternative.
3. Vegan and Cruelty-free - Developing deodorants that are vegan-friendly and not tested on animals aligns with the increasing demand for ethical and sustainable products.
Industry Implications
1. Personal Care - In the personal care industry, there is an opportunity to create sustainable and natural deodorants that appeal to environmentally-conscious consumers.
2. Cosmetics - Within the cosmetics industry, there is room for disruptive innovation by developing deodorants with natural and cruelty-free formulations.
3. Packaging - The packaging industry can capitalize on the trend towards sustainable packaging by offering eco-friendly options, such as refillable and glass containers for deodorants.
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