We are Wild Makes "Recreation Skincare" for Those Who Love the Outdoors
Laura McQuarrie — February 27, 2019 — Fashion
References: wearewild.us & businessinsider
With many consumers seeking out convenient, travel-friendly and mess-free skincare solutions, a wide range of brands have launched solid skincare products. As such, it's now possible to find everything from cleansers, face masks and even serums in solid formats. To set itself apart from the masses, 'We are Wild' creates what it calls "Recreation Skincare" for those who love to spend more time playing outdoors than they do worrying about skincare.
We are Wild's vegan-friendly products fuse the spirit of Portland with K-beauty technology to deliver creative, compact skincare solutions that are free from sulfates, parabens, mineral oil and much more. In keeping with its simple approach to skincare, some of the products that are produced by the brand include: 'Solid clean,' 'Solid scrub' and 'Solid water,' which takes the form of an antioxidant-rich probiotic toner.
We are Wild's vegan-friendly products fuse the spirit of Portland with K-beauty technology to deliver creative, compact skincare solutions that are free from sulfates, parabens, mineral oil and much more. In keeping with its simple approach to skincare, some of the products that are produced by the brand include: 'Solid clean,' 'Solid scrub' and 'Solid water,' which takes the form of an antioxidant-rich probiotic toner.
Trend Themes
1. Solid Skincare - Brands can innovate by creating solid skincare solutions that are travel-friendly, convenient and mess-free, offering consumers easy access to a variety of skincare products.
2. Recreation Skincare - By creating skincare products specifically designed for those who spend more time outdoors, incorporating vegan-friendly and natural ingredients, brands can establish themselves in the recreation skincare market.
3. K-beauty Technology - By incorporating K-beauty technology, skincare brands can enhance the effectiveness of their solid skincare line, which could be a powerful selling point for consumers seeking unique and high-quality skincare products.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the trend of solid skincare by creating more diverse and innovative products, improving the options available to consumers.
2. Beauty - Beauty brands can explore the recreation skincare trend, creating non-toxic and natural skincare solutions that aim to cater to outdoor enthusiasts, who could become a new target market.
3. Tourism - By partnering with skincare brands that offer recreation skincare products, companies in the tourism industry can enhance their own offerings and align themselves with consumers who prioritize outdoor experiences and adventure.
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