The Revolve Pop-Up Lets Consumers Make Their Own Beauty Boxes
Ellen Smith — December 8, 2017 — Fashion
The online beauty retailer Revolve is opening a holiday beauty pop-up store, serving as the brand's first brick-and-mortar effort.
The physical space is offering panicked consumers the opportunity to buy something for the cosmetic's connoisseur in their lives, without worrying about the hassles of shopping online. The store features a vast selection of carefully curated brands, and includes cult favorites like OUAI and Becca Cosmetics. Most notably, Revolve's pop-up will feature customizable beauty boxes called "REVOLVE Build-A-Box," which enables guests to create their own unique gift boxes with a selection of over 100 different products. This activity helps engage the consumer, while promising a sentimental gift.
The pop-up is open from December 8th to December 22 in Los Angeles.
The physical space is offering panicked consumers the opportunity to buy something for the cosmetic's connoisseur in their lives, without worrying about the hassles of shopping online. The store features a vast selection of carefully curated brands, and includes cult favorites like OUAI and Becca Cosmetics. Most notably, Revolve's pop-up will feature customizable beauty boxes called "REVOLVE Build-A-Box," which enables guests to create their own unique gift boxes with a selection of over 100 different products. This activity helps engage the consumer, while promising a sentimental gift.
The pop-up is open from December 8th to December 22 in Los Angeles.
Trend Themes
1. E-commerce Expansion - Online retailers are opening brick-and-mortar pop-up stores, providing an opportunity for customers to experience the brand physically.
2. Customizable Product - Customizable beauty boxes enable guests to create their own unique gift boxes with a selection of over 100 different products, offering an engaging consumer experience.
3. Curated Product - Pop-up stores feature a vast selection of carefully curated brands, providing customers with a personalized and unique shopping experience.
Industry Implications
1. Beauty - Beauty industry players can benefit from creating customizable products and physical shopping options, offering consumers a more engaging and personalized experience.
2. Retail - Retailers can take advantage of the e-commerce expansion trend by opening temporary physical pop-up stores, providing customers with a hands-on experience while promoting their brand.
3. Marketing - Marketing professionals can encourage brand engagement by implementing customization options for products, and creating pop-up stores or events that showcase unique, curated selections of products.
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