'Fourth Ray Beauty' Offers Clean, Cost-Effective Skincare Solutions
Laura McQuarrie — August 21, 2018 — Fashion
References: fourthraybeauty & allure
ColorPop prides itself on offering wallet-friendly, cruelty-free cosmetics and Fourth Ray Beauty is emerging as its sister company to put a similar spin on skincare.
Fourth Ray Beauty is being introduced as a provider of "clean, wellness-inspired skincare created for the beauty enthusiast" that is affordable for the average beauty consumer. Most of Fouth Ray Beauty's product collection is said to come in at under $15, with the only two exceptions being the Rose Quartz Roller skincare tool and the Come Clean Cleanser Duo, which retails for $22.
The full product range includes cleansing cloths, headbands, various cleansers and a spot treatment, all of which are cruelty-free, vegan and dermatologist-tested, as well as made without parabens and gluten for safe, well-suited solutions for all skin types.
Fourth Ray Beauty is being introduced as a provider of "clean, wellness-inspired skincare created for the beauty enthusiast" that is affordable for the average beauty consumer. Most of Fouth Ray Beauty's product collection is said to come in at under $15, with the only two exceptions being the Rose Quartz Roller skincare tool and the Come Clean Cleanser Duo, which retails for $22.
The full product range includes cleansing cloths, headbands, various cleansers and a spot treatment, all of which are cruelty-free, vegan and dermatologist-tested, as well as made without parabens and gluten for safe, well-suited solutions for all skin types.
Trend Themes
1. Clean Skincare - The trend towards clean skincare products is on the rise, offering a disruptive opportunity for businesses to develop affordable, cruelty-free and vegan options.
2. Affordable Skincare - The demand for affordable skincare solutions is growing, presenting a disruptive innovation opportunity for companies to develop cost-effective products without compromising on quality.
3. Wellness-inspired Beauty - The wellness-inspired beauty trend is gaining popularity, creating a space for businesses to innovate by offering skincare products that promote overall well-being.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the clean skincare trend by introducing affordable and cruelty-free skincare lines, meeting the demands of conscious consumers.
2. Health and Beauty - The health and beauty industry can capitalize on the affordable skincare trend by developing cost-effective products that cater to a wide range of consumers.
3. E-commerce - The e-commerce industry can seize the opportunity presented by the wellness-inspired beauty trend by curating and selling skincare products that align with consumers' desire for holistic wellness.
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