Canadian Brand Elabloom Wants to Inspire Mindful Skincare Practices
Victoria Beales — May 25, 2016 — Eco
References: elabloom
Canadian brand Elabloom wants to inspire more mindful skincare practices. Its products are intended to give consumers a spa-like, at-home pampering experience that is chemical-free and won't break the bank.
The brand's 'Ritual' offerings include the Angel Face Ritual, Morning Ritual, Evening Ritual, and Body Bloom Ritual. These collections of products inspire users to turn their skincare routine into a form of mindful ritual practice. The product descriptions suggest being mindful of breath, listening to uplifting music, and envisioning relaxing scenes while using and applying the products.
The brand's YouTube channel also offers tutorials for how to make various scrubs using Elabloom products as ingredients.
The brand's 'Ritual' offerings include the Angel Face Ritual, Morning Ritual, Evening Ritual, and Body Bloom Ritual. These collections of products inspire users to turn their skincare routine into a form of mindful ritual practice. The product descriptions suggest being mindful of breath, listening to uplifting music, and envisioning relaxing scenes while using and applying the products.
The brand's YouTube channel also offers tutorials for how to make various scrubs using Elabloom products as ingredients.
Trend Themes
1. Mindful Skincare - Disruptive innovation opportunity: Develop skincare products and routines that promote mindfulness and self-care practices.
2. At-home Spa Experience - Disruptive innovation opportunity: Create affordable, spa-like skincare products and rituals that can be enjoyed in the comfort of one's home.
3. Chemical-free Skincare - Disruptive innovation opportunity: Formulate skincare products without harmful chemicals, catering to the increasing consumer demand for natural and clean beauty.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate mindfulness practices and create chemical-free skincare products to meet the growing interest in self-care and clean beauty.
2. Wellness and Personal Care - Disruptive innovation opportunity: Merge skincare with wellness practices, offering holistic products and rituals that enhance both physical and mental well-being.
3. Digital Content and Education - Disruptive innovation opportunity: Develop online platforms and tutorials that teach consumers how to create homemade skincare products and incorporate mindfulness into their skincare routines.
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