The Laboratorio Ahal Boasts Understated Scientific Branding
Rebecca Byers — April 27, 2015 — Art & Design
References: ahal-bio.myshopify & byfutura
Created by design firm Futura, this range of packaging for eco beauty brand Laboratorio Ahal is refined and understated.
In creating a visual identity for this portion of the brand, Futura was tasked with communicating the dedication to all-natural ingredients and the healing properties of nature. The packaging appears like something purchased on Etsy or at a health store, making it supremely authentic and earthy seeming.
As many cosmetics companies race to eliminate harmful toxins from their products, brands who have long been championing this cause are forced to establish themselves as a long-trusted authority on sustainable cosmetics. In doing so, brands like Laboratorio Ahal are able to keep in line with the understated aesthetics they are known for while creating a dynamic packaging design that will have shelf appeal.
In creating a visual identity for this portion of the brand, Futura was tasked with communicating the dedication to all-natural ingredients and the healing properties of nature. The packaging appears like something purchased on Etsy or at a health store, making it supremely authentic and earthy seeming.
As many cosmetics companies race to eliminate harmful toxins from their products, brands who have long been championing this cause are forced to establish themselves as a long-trusted authority on sustainable cosmetics. In doing so, brands like Laboratorio Ahal are able to keep in line with the understated aesthetics they are known for while creating a dynamic packaging design that will have shelf appeal.
Trend Themes
1. Authentic Packaging Design - Brands can capitalize on the trend of authentic packaging design by creating visually appealing packaging that communicates their dedication to all-natural ingredients and sustainable practices.
2. Eco Beauty Products - The rising demand for eco beauty products presents an opportunity for brands to develop innovative solutions that prioritize sustainability and appeal to environmentally conscious consumers.
3. Natural Cosmetics Market - As cosmetics companies focus on eliminating harmful toxins, there is an opportunity for brand differentiation and market growth in the natural cosmetics segment by establishing a long-trusted authority on sustainable cosmetics.
Industry Implications
1. Packaging Design - The packaging industry can tap into the trend of authentic packaging design by offering innovative and visually appealing solutions that communicate a brand's commitment to sustainability.
2. Beauty and Personal Care - Brands in the beauty and personal care industry can capitalize on the growing demand for eco beauty products by developing and promoting sustainable cosmetic lines that appeal to environmentally conscious consumers.
3. Natural Cosmetics - The natural cosmetics industry can seize the opportunity to establish themselves as long-trusted authorities on sustainable cosmetics by emphasizing their commitment to all-natural ingredients, eco-friendly practices, and earthy aesthetics.
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