Library of Flowers is an American Small-Batch Beauty Range
Rebecca Byers — June 8, 2015 — Marketing
References: facebook & libraryofflowers
Library of Flowers is a whimsical beauty line primarily producing perfumes and bath products. The delicately branded range features a mix of vibrant pixelated patterns and floral patterns with the stark visuals of a vintage apothecary.
Based in Denver, Library of Flowers is an all-American small-batch perfumery with a product range that can be divided into three themes, or "chapters." The first, Paper, Cotton & String, is characterized by its field & flowers and honeycomb varieties. The second, Nectar + Pollen, features scents such as vanilla and willow & water. The third and current final chapter is Arboretum, a particularly vibrant range that celebrates the therapeutic scents of the forest.
By using delicate, intricate branding communicated through its use of colorful graphics, quirky font and vintage-inspired containers, Library of Flowers is able to present itself as fresh, original and of artisan value.
Based in Denver, Library of Flowers is an all-American small-batch perfumery with a product range that can be divided into three themes, or "chapters." The first, Paper, Cotton & String, is characterized by its field & flowers and honeycomb varieties. The second, Nectar + Pollen, features scents such as vanilla and willow & water. The third and current final chapter is Arboretum, a particularly vibrant range that celebrates the therapeutic scents of the forest.
By using delicate, intricate branding communicated through its use of colorful graphics, quirky font and vintage-inspired containers, Library of Flowers is able to present itself as fresh, original and of artisan value.
Trend Themes
1. Small-batch Perfumeries - Library of Flowers is an American small-batch perfumery with a whimsical and artisan value.
2. Intricate Branding - Library of Flowers uses delicate, intricate branding to present itself as fresh, original, and of artisan value.
3. Whimsical Beauty Lines - Library of Flowers is a whimsical beauty line featuring vibrant pixelated patterns and floral designs of a vintage apothecary.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of whimsical beauty lines, offering products with unique packaging and original branding.
2. Perfume Manufacturing - The perfume manufacturing industry has an opportunity to explore the potential of small-batch production, offering niche scents and artisan perfumes.
3. Artisan and Craft Industries - Artisan and craft industries can draw inspiration from the intricate branding of Library of Flowers, creating unique and original product designs.
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