Project Charisma by Ken Lo Highlights Creative Paper Branding
Meghan Young — January 21, 2015 — Art & Design
References: blow.hk & behance.net
Ken Lo, a graphic designer based in Hong Kong, has created a barrage of cosmetic packaging that shows off Polytrade Paper's products. Although it is a great example of two worlds colliding in order to promote the capabilities of one company, the cosmetic packaging stands out all on its own. The clean and minimal designs make a particularly strong impact.
Part of Project Charisma, there are eight examples of different cosmetic packaging in total. The brighter options also seem lighter, which give them a portable and compact appeal. Additional details such as whimsical floral illustrations and shimmering abstract imagery allow the eye to be pulled into central areas of the cosmetic packaging. In general, each design has a personality of their own that is very refreshing.
Part of Project Charisma, there are eight examples of different cosmetic packaging in total. The brighter options also seem lighter, which give them a portable and compact appeal. Additional details such as whimsical floral illustrations and shimmering abstract imagery allow the eye to be pulled into central areas of the cosmetic packaging. In general, each design has a personality of their own that is very refreshing.
Trend Themes
1. Minimal Cosmetic Packaging - Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for minimalist cosmetic packaging designs.
2. Portable Cosmetic Packaging - Opportunity for disruptive innovation: Create innovative and compact designs for travel-friendly cosmetic packaging.
3. Whimsical Cosmetic Packaging - Opportunity for disruptive innovation: Integrate augmented reality or interactive elements into cosmetic packaging to enhance the whimsical experience.
Industry Implications
1. Packaging Industry - Opportunity for disruptive innovation: Explore new materials, printing techniques, and design concepts to revolutionize cosmetic packaging.
2. Beauty and Cosmetics Industry - Opportunity for disruptive innovation: Collaborate with graphic designers to create unique and eye-catching cosmetic packaging that stands out in the market.
3. Sustainable Materials Industry - Opportunity for disruptive innovation: Develop eco-friendly alternatives to traditional cosmetic packaging materials, such as biodegradable or compostable options.
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