Viospread Light & Creamy Has a Flavorful, Free-From Recipe
Michael Hemsworth — September 24, 2021 — Marketing
The Viospread Light & Creamy spread is being launched by the Upfield-owned dairy alternative cheese brand to provide consumers with a way to enjoy a butter and margarine alternative in their everyday lifestyle. The vegan-friendly product is crafted with coconut oil and vitamin B12, while also being free from dairy, lactose, gluten, soy, preservatives and nuts. The rich, creamy texture of the spread makes it perfect for spreading onto toast or incorporated into your choice of recipe.
Violife Senior Marketing Manager Bianca Harris commented on the new Viospread Light & Creamy spread saying, "Not only is it perfect for easy spreading and topping, as with all Violife products, Viospread Light & Creamy is 100% vegan and retains the same great taste and appeal to all audiences, as the rest of our dairy-free products. For those following a vegan, vegetarian or flexitarian lifestyle, our Viospread Light & Creamy is a great option for everyone interested in trying new plant-based alternatives."
Violife Senior Marketing Manager Bianca Harris commented on the new Viospread Light & Creamy spread saying, "Not only is it perfect for easy spreading and topping, as with all Violife products, Viospread Light & Creamy is 100% vegan and retains the same great taste and appeal to all audiences, as the rest of our dairy-free products. For those following a vegan, vegetarian or flexitarian lifestyle, our Viospread Light & Creamy is a great option for everyone interested in trying new plant-based alternatives."
Trend Themes
1. Vegan-friendly Spreads - The rise of veganism in recent years has created an opportunity for alternative spreads such as Viospread Light & Creamy to cater to a growing market.
2. Free-from Recipe - The demand for allergen-free products continues to grow, and Viospread Light & Creamy's recipe that is free from dairy, lactose, gluten, soy, preservatives, and nuts is a disruptive innovation opportunity.
3. Plant-based Alternatives - As consumers seek healthier and environmentally friendly options, developing plant-based alternative products such as Viospread Light & Creamy can be a profitable opportunity.
Industry Implications
1. Dairy Alternatives - Viospread Light & Creamy is a product of Upfield-owned dairy alternative cheese brand, so other dairy alternative companies can also explore the market of spreads.
2. Food Manufacturing - The production of free-from, vegan-friendly, and plant-based products has required food manufacturers to adapt and innovate their processes and ingredients, presenting a chance for disruptive innovation.
3. Retail - As more consumers embrace a vegan, vegetarian or flexitarian lifestyle, retail outlets can benefit from offering alternative spread products such as Viospread Light & Creamy to cater to this growing market.
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