Verve Coffee Roasters Launches New RTD Flash Brew Oatmilk Latte
Niko Pajkovic — March 15, 2022 — Lifestyle
References: vervecoffee & bevnet
During Expo West 2022, Verve Coffee Roasters, a specialty coffee company based in Santa Craz, announced the launch of its new ready-to-drink (RTD) Flash Brew Oatmilk Latte beverages. The new premium plant-based coffees will be offered in three flavors: Original, Lavender, and Chocolate.
Flash Brew Oatmilk Latte is the newest version of the brand's widely popular Direct Trade Flash Brew, which made its debut in 2018. The new offering uses a proprietary oat milk recipe that has been specifically designed to leverage Verve's nitro-infused coffee while maintaining a well-balanced flavor profile.
“Verve’s Oatmilk Latte is for someone who expects a high level of quality, intentionality and ingredient selection. In our minds, a beverage that is designed for on-the-go consumption is not exempt from the meticulous crafting process that all of our products go through,” said Verve’s Head of RTD, Baker Carroll.
Image Credit: Verve Coffee
Flash Brew Oatmilk Latte is the newest version of the brand's widely popular Direct Trade Flash Brew, which made its debut in 2018. The new offering uses a proprietary oat milk recipe that has been specifically designed to leverage Verve's nitro-infused coffee while maintaining a well-balanced flavor profile.
“Verve’s Oatmilk Latte is for someone who expects a high level of quality, intentionality and ingredient selection. In our minds, a beverage that is designed for on-the-go consumption is not exempt from the meticulous crafting process that all of our products go through,” said Verve’s Head of RTD, Baker Carroll.
Image Credit: Verve Coffee
Trend Themes
1. Nitro-infused Beverages - Opportunity for beverage companies to innovate by infusing nitrogen into various types of beverages for unique textures and flavors.
2. Premium Plant-based Coffees - Opportunity for plant-based food and beverage companies to offer high-quality and innovative coffee products to the market.
3. Proprietary Milk Recipes - Opportunity for food and beverage companies to create their own unique milk recipes to enhance the flavors and textures of their products.
Industry Implications
1. Beverage Industry - Beverage companies can expand their product lines by creating nitro-infused beverages that offer unique textures and flavors.
2. Plant-based Food and Beverage Industry - Plant-based food and beverage companies can continue to innovate and offer premium coffee products to meet the growing demand for plant-based options.
3. Dairy-free Milk Industry - Companies specializing in dairy-free milk alternatives can explore the use of proprietary milk recipes to differentiate their products in the market.
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