Royale International Food is Redefining Classic Crabsticks into Snacks
100% developed in Singapore, using finely pulverized fish meat (Surimi), the Crusty's snacks are unlike any savory seafood chips commonly found in the market with high starch content. Singapore-based seafood snack maker Royale International Food developed the product to introduce better quality seafood chips using real ingredients from the sea.
Made using fresh fish protein, these crabsticks snacks are baked dry before sealing in a resealable pouch, to deliver the crispy crunch and mouthful of UMAMI from the sea. Available in both Original and Corn Potage flavor, these high in protein golden bites are a flavorful take on the classic Crab flavored sticks that many are familiar with.
The brand stated that more flavors will be available in June 2023.
Made using fresh fish protein, these crabsticks snacks are baked dry before sealing in a resealable pouch, to deliver the crispy crunch and mouthful of UMAMI from the sea. Available in both Original and Corn Potage flavor, these high in protein golden bites are a flavorful take on the classic Crab flavored sticks that many are familiar with.
The brand stated that more flavors will be available in June 2023.
Trend Themes
1. Seafood Snack Innovation - The use of finely pulverized fish meat (Surimi) to create seafood chips presents opportunities to develop new flavors and textures in the snack industry.
2. Healthier Chip Alternatives - The introduction of baked, high protein crabstick chips using real ingredients from the sea presents opportunities to disrupt the conventional high-starch snack market.
3. Localized Snack Development - The 100% Singaporean development of crabstick chips showcases the potential for localized, regional snack food innovation.
Industry Implications
1. Snack Food Manufacturing - Snack manufacturers can explore incorporating seafood ingredients and offering healthier, high-protein alternatives to traditional snack products.
2. Fish and Seafood Production - Fish and seafood producers can explore new markets and product lines by partnering with snack manufacturers to create seafood-based snacks using fish protein.
3. Regional Food Development - Regional food development organizations and companies can explore the potential for localized snack innovation using traditional ingredients and flavors.
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