Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Dutch Plant-Based Fish Sticks

Clean the Sky - Positive Eco Trends & Breakthroughs

Schouten Europe is Introducing 100% Plant-Based Fish Sticks

— April 23, 2021 — Eco
In an effort to reduce the environmental pressures on the oceans, Schouten Europe announced the launch of 100% plant-based fish sticks later this month. The launch follows the brand's plant-based tuna earlier this year as speaks to the growing demand for vegan seafood substitutes, which the brand attributes to new documentaries coming forward depicting the dangers of overfishing.

"Schouten has always been a forerunner in the meat substitutes market, and we are now also a forerunner in the fish substitutes market. We want to develop sustainable and tasty alternatives that reduce the pressure on the oceans. We expect to add another three fish substitutes to our product range before the summer", says Product Manager Annemiek Vervoort.

Image Credit: Schouten Europe
Trend Themes
1. Plant-based Seafood Substitutes - A growing demand for vegan seafood substitutes is creating a new market segment for companies seeking to develop sustainable and tasty alternatives that reduce the pressure on the oceans.
2. Environmental Sustainability - The launch of plant-based fish sticks speaks to the trend of companies seeking to address environmental pressures on the oceans and reduce the impact of fishing on marine ecosystems.
3. Documentary-inspired Consumer Awareness - New documentaries that depict the dangers of overfishing and the need for more sustainable seafood alternatives are driving consumer awareness and demand for plant-based fish products.
Industry Implications
1. Plant-based Food - Companies in the plant-based food industry have the opportunity to expand their product lines and develop new plant-based seafood substitutes in response to the growing demand for sustainable and tasty alternatives.
2. Seafood Processing - Companies in the seafood processing industry can adapt their operations to incorporate plant-based seafood substitutes and respond to changing consumer demand for more sustainable seafood options.
3. Meat Substitutes - Companies in the meat substitutes industry have the opportunity to expand their offerings and develop new plant-based seafood products, leveraging existing expertise and production capabilities.
4.1
Score
Popularity
Activity
Freshness