Hooked Develops a Sustainable Fish Alternative for the European Market
References: linkedin & greenqueen.hk
Swedish plant-based food tech start-up Hooked is disrupting the industry in Europe with a shredded vegan salmon product. Pegged as first-of-its-kind, the innovation is sustainable, healthy, as well as cruelty- and toxin-free.
The main ingredient of the vegan salmon is soy protein. The formulation of the innovation calls for seaweed and algae oil which deliver Omega-3 fatty acids to the body. Hooked uses a wet extrusion process to achieve an edible result. In addition to the vegan salmon, the Stockholm-based start-up is also releasing a tuna alternative and is planning to develop plant-based alternatives for calamari and shrimp.
The move toward vegan seafood comes from a worry that by 2050, there will be a little to no seafood left available in the ocean.
The main ingredient of the vegan salmon is soy protein. The formulation of the innovation calls for seaweed and algae oil which deliver Omega-3 fatty acids to the body. Hooked uses a wet extrusion process to achieve an edible result. In addition to the vegan salmon, the Stockholm-based start-up is also releasing a tuna alternative and is planning to develop plant-based alternatives for calamari and shrimp.
The move toward vegan seafood comes from a worry that by 2050, there will be a little to no seafood left available in the ocean.
Trend Themes
1. Sustainable Plant-based Seafood - The development of shredded vegan salmon by Hooked presents a disruptive innovation opportunity for the plant-based seafood industry in Europe.
2. Omega-3 Rich Plant-based Ingredients - The use of seaweed and algae oil in the formulation of vegan salmon opens up opportunities for companies to create innovative plant-based products rich in Omega-3 fatty acids.
3. Expansion of Plant-based Seafood Alternatives - Hooked's plan to develop plant-based alternatives for tuna, calamari, and shrimp indicates a growing trend in the plant-based seafood industry, presenting disruptive innovation opportunities.
Industry Implications
1. Plant-based Food Tech - The development of shredded vegan salmon by Hooked disrupts the plant-based food tech industry in Europe.
2. Sustainable Food Production - Hooked's sustainable and cruelty-free vegan salmon highlights opportunities for innovation in the sustainable food production industry.
3. Seafood Alternatives - The emergence of plant-based seafood alternatives by Hooked creates disruptive innovation opportunities in the seafood alternatives industry.
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