Air New Zealand Launched the New 'Air All Blacks' Safety Campaign
Grace Mahas — August 6, 2019 — Marketing
References: airnewzealand & thedrum
In anticipation of New Zealand's 2019 rugby season and the upcoming Rugby World Cup, Air New Zealand has launched a new 'Air All Blacks' safety video. The comedic video shows a discussion behind the scenes of a newly established airline trying to develop the brand's safety video. According to Air New Zealand, the "video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in its DNA."
The video featured a number of notable celebrities including Suits actor Rick Hoffman, New Zealand actor Cliff Curtis, All Blacks head coach Steve Hansen, captain Kieran Read and players Sam Cane, Anton Lienert-Brown and Ryan Crotty. In addition, appearances were made by rugby all-stars such as Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, David Kirk, Fiao’o Fa’amausili and former Australia captain George Gregan.
The brand has created multiple unique safety videos, and with Air All Blacks mounting social media views, the campaign is sure to be an ongoing success.
The video featured a number of notable celebrities including Suits actor Rick Hoffman, New Zealand actor Cliff Curtis, All Blacks head coach Steve Hansen, captain Kieran Read and players Sam Cane, Anton Lienert-Brown and Ryan Crotty. In addition, appearances were made by rugby all-stars such as Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, David Kirk, Fiao’o Fa’amausili and former Australia captain George Gregan.
The brand has created multiple unique safety videos, and with Air All Blacks mounting social media views, the campaign is sure to be an ongoing success.
Trend Themes
1. Rugby-themed Safety Videos - Opportunity for airlines and brands to create innovative safety videos that incorporate popular sports themes.
2. Branded Collaborations - Potential for iconic brands to partner and create unique campaigns that leverage each other's strengths and appeal to a wider audience.
3. Celebrity Endorsements in Safety Videos - Chance for companies to collaborate with notable celebrities and athletes to increase engagement and viewership of safety videos.
Industry Implications
1. Airlines - Airlines can explore the use of branded campaigns and creative safety videos to enhance their brand image and attract more customers.
2. Sports and Entertainment - Opportunity for companies in the sports and entertainment industry to collaborate with airlines and create unique campaigns that capitalize on the popularity of sports themes.
3. Brand Partnerships - Brands in various industries can seek partnerships with other iconic brands to create collaborative campaigns and reach a larger audience through shared resources and brand recognition.
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