Coyuchi's 'Serenity' Organic Latex Pillow Supports Proper Spinal Alignment
Laura McQuarrie — September 4, 2019 — Lifestyle
References: coyuchi & prnewswire
Coyuchi's Serenity organic latex pillow boasts a design that's designed to cradle the head and support the neck, as well as encourage the spine to be long. The pressure-relieving pillow is said to make it feel as though one's head is "cradled in air," helping to promote periods of sleep that are longer and of a higher quality.
The underside of the pillow has an indentation that helps to keep the airways open, all the while releasing pressure on the neck and ears, and helps to undo some of the discomfort caused by using mobile devices and computers. The Serenity Pillow by Coyuchi is made with an organic latex material that is resistant to mold and mildew, and repels dust mites. Additionally, it will retain its shape and structure over time.
The underside of the pillow has an indentation that helps to keep the airways open, all the while releasing pressure on the neck and ears, and helps to undo some of the discomfort caused by using mobile devices and computers. The Serenity Pillow by Coyuchi is made with an organic latex material that is resistant to mold and mildew, and repels dust mites. Additionally, it will retain its shape and structure over time.
Trend Themes
1. Proper Spinal Alignment - Disruptive innovation opportunity: Designing products that promote proper spinal alignment for improved comfort and sleep quality.
2. Pressure-relieving Pillows - Disruptive innovation opportunity: Developing pillows with pressure-relieving features to alleviate discomfort caused by prolonged mobile device and computer use.
3. Organic Latex Materials - Disruptive innovation opportunity: Creating products made with organic latex materials that are resistant to mold, mildew, and dust mites for a healthier sleep environment.
Industry Implications
1. Bedding Industry - Disruptive innovation opportunity: Introducing innovative pillow designs and materials to enhance sleep comfort and address common sleep-related issues.
2. Wellness Industry - Disruptive innovation opportunity: Incorporating pressure-relieving features into wellness products to improve individuals' physical well-being and reduce discomfort.
3. Home Decor Industry - Disruptive innovation opportunity: Offering organic and eco-friendly home textile products, such as latex pillows, to cater to the increasing demand for sustainable and wellness-focused home decor.
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