Air New Zealand's Pop-Up Shares a Taste of its Inflight Experience on Land
Laura McQuarrie — April 25, 2017 — Marketing
References: airnewzealand & eventmagazine
Air New Zealand recently created a pop-up to give those with a love of travel the chance to understand what sets this airline apart from the rest.
The pop-up, dubbed 'This Is How We Fly,' is a two-storey space on land that's set up to offer a preview of the inflight experience. Guests are able to try out their airline's comfortable Business Premier seats and the Economy Skycouch for couples or families.
The This is How We Fly pop-up also gives visitors the chance to get a taste of the airline's food menu, which includes dishes crafted by chef and restauranteur Peter Gordon. As well as showing off what's on the menu during an Air New Zealand flight, the brand hopes that this tasting will hopefully help to change people's perceptions on the quality and freshness of airline food.
The pop-up, dubbed 'This Is How We Fly,' is a two-storey space on land that's set up to offer a preview of the inflight experience. Guests are able to try out their airline's comfortable Business Premier seats and the Economy Skycouch for couples or families.
The This is How We Fly pop-up also gives visitors the chance to get a taste of the airline's food menu, which includes dishes crafted by chef and restauranteur Peter Gordon. As well as showing off what's on the menu during an Air New Zealand flight, the brand hopes that this tasting will hopefully help to change people's perceptions on the quality and freshness of airline food.
Trend Themes
1. Inflight Experience Pop-ups - Opportunity for airlines to create pop-up spaces on land to showcase their inflight experience, giving customers a preview and potentially changing their perceptions.
2. Comfort-focused Seating - Innovative seating options such as Business Premier seats and Economy Skycouch for couples or families that prioritize comfort and enhance the travel experience.
3. Gourmet Airline Food - An increasing focus on offering high-quality, chef-crafted menus during flights to enhance the overall dining experience and challenge stereotypes about the quality of airline food.
Industry Implications
1. Aviation - Airlines can leverage pop-up experiences and innovative seating options to differentiate themselves in the competitive aviation industry.
2. Hospitality - Hotels and resorts can explore the concept of pop-up spaces to provide guests with previews of their accommodations and amenities.
3. Food and Beverage - Restaurants and catering companies can collaborate with airlines to create gourmet menus and elevate the dining experience during flights.
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