'For Love and Lemons' Buckles Up to a Wild Fashion Ride
Tiana Reid — June 17, 2010 — Fashion
References: forloveandlemons & cityist
For Love and Lemons is a clothing line of simple yet brazen garments. Harnesses and buckles that pop up on dresses and leggings is a recurring motif in its collections.
Gillian Mahin and Laura Hall are the two young, dirty blond designers behind For Love and Lemons. Their California-girl looks (and location) seem too sweet to create such a rebellious line, but don't let their appearances fool you. With everything from crop tops and mesh leggings to black lipstick and bondage themes, their black-and-white pieces don't hold back.
Gillian Mahin and Laura Hall are the two young, dirty blond designers behind For Love and Lemons. Their California-girl looks (and location) seem too sweet to create such a rebellious line, but don't let their appearances fool you. With everything from crop tops and mesh leggings to black lipstick and bondage themes, their black-and-white pieces don't hold back.
Trend Themes
1. Buckle Fashion - Incorporating buckles and harnesses as decorative motifs in apparel designs allows for a distinct and edgy aesthetic.
2. Rebellious Clothing - Shift towards incorporating traditional 'rebellious' clothing motifs in everyday wear, offering more daring options for fashion-forward consumers.
3. Simple Yet Brazen - Combining simplicity and edginess in apparel designs creates a unique and eye-catching aesthetic.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of incorporating harnesses, buckles, and other 'rebellious' motifs in their designs to appeal to a wider range of consumers and provide more options for self-expression.
2. Retail - Harnesses, buckles, and other edgy elements in clothing can be a disruptive innovation for retail industries to differentiate themselves from traditional apparel stores and offer a unique shopping experience.
3. Cosmetics - The incorporation of black lipstick and other daring makeup products as part of a unique and rebellious style in fashion can drive the market of cosmetics industries that cater to the self-expression needs of consumers.
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