'Internet Hygiene' Inspires Users to Clean Up Their Behavior
Laura McQuarrie — February 14, 2018 — Unique
References: newisnew.lt & packagingoftheworld
As well as playing a key part in one's own level of cleanliness, health and well-being, hygiene products are also an essential part of living in a modern society. Inspired by this, creative agency Godspeed created a unique range of personal care products for web users.
Leading Lithuanian news website 15min decided that it wanted to do away with anonymous comments by encouraging its readers to register and use their real name. With this mission and change in policy to its online site, 15min worked with Godspeed on a fun hygiene product line and a webshop.
The Internet Hygiene collection—dubbed "the first product line for Internet users"—includes a deodorant for avoiding "stinking comments," soap to discourage spam and oversharing and toothpaste to correct poor grammar.
Leading Lithuanian news website 15min decided that it wanted to do away with anonymous comments by encouraging its readers to register and use their real name. With this mission and change in policy to its online site, 15min worked with Godspeed on a fun hygiene product line and a webshop.
The Internet Hygiene collection—dubbed "the first product line for Internet users"—includes a deodorant for avoiding "stinking comments," soap to discourage spam and oversharing and toothpaste to correct poor grammar.
Trend Themes
1. Online Reputation Management - Developing personal care products that promote positive online behavior and help individuals maintain a clean and respectful online presence.
2. Digital Wellness - Creating hygiene products that address the negative impacts of excessive internet use, such as spamming, oversharing, and poor grammar.
3. Personalization in Hygiene - Designing customized hygiene products tailored to specific online behaviors and user preferences, providing a unique user experience.
Industry Implications
1. Personal Care Products - Exploring new product lines that cater specifically to the growing need for digital hygiene and online behavior management.
2. Digital Media and News Platforms - Adopting innovative strategies, like collaborating with creative agencies, to enhance user engagement and encourage responsible online behavior.
3. E-commerce - Launching webshops and online stores that offer specialized hygiene products targeting the internet-savvy audience interested in maintaining a positive virtual presence.
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