This Domino's Pizza App Utilizes a Popular Japanese Anime Character
Ian Andrew Panganiban — March 11, 2013 — Tech
References: itunes.apple & kotaku
The Japanese must love Hatsune Miku because Domino's Pizza just made a new Japanese app starring her. It's always a tricky deal when western companies try to break into the Asian market, but Domino's Pizza seems to have a good grasp on their target audience.
The app called, 'Domino’s App feat. HATSUNE MIKU,' is quite a spectacle for those who are into anime and kooky Japanese pop culture. The Japanese app features a social camera function that enables a customer to have their pictures taken with Hatsune Miku, but the real fun part about it is that it produces real-time live concerts with Hatsune Miku. In order for a customer to access the concert app, they'll need to have a specially designed Domino's Pizza box where the concert stage is set, which is a clever ploy on Domino's side.
The app called, 'Domino’s App feat. HATSUNE MIKU,' is quite a spectacle for those who are into anime and kooky Japanese pop culture. The Japanese app features a social camera function that enables a customer to have their pictures taken with Hatsune Miku, but the real fun part about it is that it produces real-time live concerts with Hatsune Miku. In order for a customer to access the concert app, they'll need to have a specially designed Domino's Pizza box where the concert stage is set, which is a clever ploy on Domino's side.
Trend Themes
1. Anime-branded Applications - Opportunity for businesses to collaborate with popular anime characters to create unique and engaging apps.
2. Social Camera Functions - Potential for businesses to incorporate social camera functions into their apps to enhance user engagement and create memorable experiences.
3. Real-time Live Concert Experiences - Innovative idea for companies to create apps that offer real-time live concerts or performances featuring popular characters or celebrities.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity for food delivery companies to collaborate with popular anime characters and create unique app experiences to attract customers.
2. Entertainment - Potential for the entertainment industry to create interactive apps that allow users to have virtual experiences with their favorite characters or performers.
3. Marketing and Advertising - Opportunity for marketers and advertisers to leverage popular anime characters to create engaging campaigns and interactive experiences with consumers.
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