The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
Andrew Sztein — March 11, 2013 — Lifestyle
References: thelevelup & laughingsquid
The idea of paying with cash these days with all the payment apps has become more passe than doing the Charleston and black and white movies.
The clever idea behind the LevelUp payment app is letting users gain points and experience when they use the app to pay for purchases. The catch is that as users level up, they'll gain tangible benefits by paying with the app. For example, if a user uses the LevelUp app at the same business repeatedly, they'll gain store credits and discounts the more they use it.
The only caveat that could stand in the way between LevelUp and being the king of the payment apps is that the system requires specialized payment kiosks for customers to scan their smartphones. To help with that, there's a website to help users figure out what businesses nearby support the LevelUp app. The app is available for iOS and Android for free.
The clever idea behind the LevelUp payment app is letting users gain points and experience when they use the app to pay for purchases. The catch is that as users level up, they'll gain tangible benefits by paying with the app. For example, if a user uses the LevelUp app at the same business repeatedly, they'll gain store credits and discounts the more they use it.
The only caveat that could stand in the way between LevelUp and being the king of the payment apps is that the system requires specialized payment kiosks for customers to scan their smartphones. To help with that, there's a website to help users figure out what businesses nearby support the LevelUp app. The app is available for iOS and Android for free.
Trend Themes
1. Gamification of Payment - Payments are being gamified through apps like LevelUp's by offering tangible benefits such as store credits and discounts to users who pay using the app.
2. Loyalty Programs - Gamifying payments can enhance the effectiveness of traditional loyalty programs, by providing customers with points or experience when they use the app.
3. Specialised Payment Kiosks - Specialized payment kiosks are becoming more common to support payment apps like LevelUp's, but the need for them may deter some businesses from implementing gamified payments.
Industry Implications
1. Mobile Payment - Mobile payment companies can leverage gamification and loyalty programs to make their service more attractive to customers and stand out in a competitive landscape.
2. Retail and Food Service - Retail and food service businesses can benefit from gamified payments and loyalty programs to enhance the customer experience and boost sales by encouraging customers to return.
3. Technology and App Development - The technology behind gamified payment apps like LevelUp's presents opportunities for innovative app developers to create new and engaging payment experiences for customers.
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