The ‘6 Types of Social Media Personas’ Chart
Vivian Lau — June 27, 2012 — Tech
References: pamorama.net & idealog.co.nz
The ‘6 Types of Social Media Personas’ infographic tries to divvy up the playing field given the popularity boom of networking platforms. With everybody trying to jump on the bandwagon, the net is really an odd mix.
You probably notice that there are many people using Facebook these days -- your Mom, your friend’s pet, your boss -- and there are people with differing activity habits such as the notorious spammer, the picture uploader and the one who never uses it. The infographic splits the population up into the No Shows, Newcomers, Onlookers, Cliquers, Mix-n-Minglers and the Sparks. Detailing the demographic that usually falls within each category, some marketing insight is gained. Since each group participates in differing degrees of online activity, companies may be better informed which outlets to reach out to their target market on.
You probably notice that there are many people using Facebook these days -- your Mom, your friend’s pet, your boss -- and there are people with differing activity habits such as the notorious spammer, the picture uploader and the one who never uses it. The infographic splits the population up into the No Shows, Newcomers, Onlookers, Cliquers, Mix-n-Minglers and the Sparks. Detailing the demographic that usually falls within each category, some marketing insight is gained. Since each group participates in differing degrees of online activity, companies may be better informed which outlets to reach out to their target market on.
Trend Themes
1. Social Media Personas - Opportunity to develop tailored marketing strategies based on understanding different types of social media users.
2. Networking Platforms - Potential for creating new networking platforms that cater to specific social media personas and their preferences.
3. Targeted Online Advertising - Disruptive innovation opportunity by using social media personas to deliver personalized advertisements to specific user groups.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing agencies to specialize in targeting specific social media personas for their clients.
2. Social Media Platforms - Potential for existing social media platforms to enhance user experience by catering to different social media personas.
3. Data Analytics - Disruptive innovation opportunity for data analytics companies to create algorithms and tools for identifying and categorizing social media personas.
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