The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
Jennifer Gosnell — June 25, 2012 — Pop Culture
If winning a free vacation by finding and sharing photos of your ultimate getaway on the social media website Pinterest sounds like something you might be interested in the Jetsetter 'Pin it to Win it' Campaign. Easy to enter, the Jetsetter contest is a great opportunity to not only have the potential to get away to the type of destination of your choice -- categories are escape, style, cosmopolitan or adventure -- but also create an awesome dream board and gain some followers.
The Jetsetter 'Pin it to Win it' Campaign is to be judged by Huffington Post's Editor-in-Chief Arianna Huffington, Harper's Bazaar's Editor-in-Chief Glenda Bailey, Soho House Group's CEO Nick Jones and professional adventurer John Robshaw. Follow the instructions in the photos or through the Jetsetter website and enter for your chance to win a dream getaway.
The Jetsetter 'Pin it to Win it' Campaign is to be judged by Huffington Post's Editor-in-Chief Arianna Huffington, Harper's Bazaar's Editor-in-Chief Glenda Bailey, Soho House Group's CEO Nick Jones and professional adventurer John Robshaw. Follow the instructions in the photos or through the Jetsetter website and enter for your chance to win a dream getaway.
Trend Themes
1. Social Media Contests - Opportunity for businesses to engage with consumers and generate brand awareness through interactive photo-sharing contests.
2. Influencer Judging - Disruptive innovation opportunity for businesses to leverage high-profile individuals to judge contests, increasing credibility and exposure.
3. Virtual Dream Boards - Emerging trend of creating online dream boards, providing a platform for users to curate and share their ideal vacations.
Industry Implications
1. Travel and Tourism - Opportunity for travel companies to utilize photo-sharing contests to promote destinations and attract potential customers.
2. Social Media Marketing - Disruptive innovation opportunity in the field of social media marketing, where businesses can leverage contests to boost engagement and reach.
3. E-commerce - Trend of incorporating virtual dream boards into e-commerce platforms, enabling customers to visually plan and share their desired products or experiences.
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