The Chart Exhibits Social Media Influence on Consumer Shopping Habits
Simal Yilmaz — February 5, 2013 — Lifestyle
References: ryandigital & forrester
Social media influence on consumer shopping habits are becoming more and more blunt each day. This infographic lays down the statistics of the tools used by shoppers by year and consumers’ shopping habits.
Some of the tools reviewed are retailer social media, brand social media, shopping apps, reviews, QR codes and emails. It appears that what has been changing over the years with these stats is not the usefulness of the tools, but the extent of which they are being used with time.
For instance, retailer emails and sites have always been used more than general retail social media accounts. However, they all started getting exponentially more popular during 2012 in comparison to 2010.
Some of the tools reviewed are retailer social media, brand social media, shopping apps, reviews, QR codes and emails. It appears that what has been changing over the years with these stats is not the usefulness of the tools, but the extent of which they are being used with time.
For instance, retailer emails and sites have always been used more than general retail social media accounts. However, they all started getting exponentially more popular during 2012 in comparison to 2010.
Trend Themes
1. Social Media Influence - Discover innovative ways to leverage social media to influence consumer shopping habits.
2. Shopper Tools - Find opportunities to create new shopping tools that enhance the consumer experience.
3. Changing Usage Trends - Identify shifts in consumer behavior and adapt tools accordingly to stay ahead of the curve.
Industry Implications
1. Retail - Explore how retailers can maximize social media influence to drive sales and engagement.
2. Technology - Develop new shopping apps and tools that integrate seamlessly with social media platforms.
3. Marketing - Utilize consumer reviews, QR codes and emails to enhance marketing strategies and improve customer loyalty.
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