The Kolner Zoo Tour D'Amour Campaign Will Entice Cute Couples
Meghan Young — January 16, 2012 — Marketing
References: preussundpreuss & ibelieveinadv
It is easy to fall into the same boring Valentine's Day routine of dinner and a movie, but the Kolner Zoo Tour D’Amour campaign offers a more exciting and adorable alternative. For those in the Cologne, Germany, area this February, the local zoo has a special tour set up for lovebirds. By the looks of this ad campaign, however, lovers might have to be wary that their partners aren't snatched up by another.
The Kolner Zoo Tour D’Amour campaign was conceived by Preuss Und Preuss, an ad agency based in Berlin. It centers around three exotic animals (a camel, gorilla and owl) who have been struck by Cupid's arrow. Simple and endearing, these ads will definitely draw a crowd.
The Kolner Zoo Tour D’Amour campaign was conceived by Preuss Und Preuss, an ad agency based in Berlin. It centers around three exotic animals (a camel, gorilla and owl) who have been struck by Cupid's arrow. Simple and endearing, these ads will definitely draw a crowd.
Trend Themes
1. Experiential Valentine's Day - Opportunity to create unique and memorable experiences for couples during Valentine's Day, moving away from traditional dinner and movie dates.
2. Animal-themed Marketing - Trend of using cute and lovable animals in advertising campaigns to capture consumers' attention and invoke positive emotions.
3. Creative Tourist Attractions - The rise of innovative and themed experiences in tourist attractions, enticing visitors with unique offerings and memorable adventures.
Industry Implications
1. Advertising - Opportunity for advertisers to leverage emotional connection and creativity by incorporating adorable animals in their campaigns.
2. Tourism - Opportunity for tourist attractions to create themed tours and experiences, appealing to visitors seeking unique and unconventional activities.
3. Event Planning - Opportunity for event planners to design and organize experiential Valentine's Day events or tours, creating unforgettable moments for couples.
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