Designers and creators rethink national icons to align with modern style
Implications - National identities are steeped in centuries of tradition, but individualistic creators aren't content to be defined by regional personas. Rather than deferring to predetermined identities, modern designers and writers are rethinking their countries' icons and histories to fit the persona of the modern consumer. The willingness to rework deeply entrenched ideas illustrates the importance of individual identity-construction.
Workshop Question - How might consumers remix your brand to fit their personal identity?
Trend Themes
1. National Identity Reinvention - Creators are rethinking national identities, redesigning flags and national iconography to fit the persona of the modern consumer.
2. Satirical National Commentary - Satirical novels, podcasts, and guidebooks are being used to offer humorous skewering of national politics, media, and societal attitudes.
3. Inclusive National Rebranding Campaigns - Designers are advocating to rebrand countries with more inclusive ideologies, updated national flags and crests, and symbolic representations that resonate with citizens.
Industry Implications
1. Graphic Design - Designers across the globe are reinventing national identities and working with government bodies to revise branding and logo choices.
2. Entertainment - Satirical and futuristic novels, podcasts, and guidebooks provide commentary on national conventions and social issues, presenting new areas for entertainment revenue streams.
3. Marketing - National and international brands should pay attention to the rebranding of entire nations as these movements heavily influence social and cultural trends.
5 Featured, 43 Examples:
82,572 Total Clicks
Date Range:
Aug 16 — Aug 17
Trending:
Warm
Consumer Insight Topics:
