John Gerrard's 'Western Flag' Video Criticizes Climate Change From Oil Fields
Joey Haar — July 7, 2017 — Art & Design
References: johngerrard.net & dezeen
'Western Flag,' a video and contemporary art exhibit by Irish filmmaker John Gerrard, depicts a billowing black cloud stemming from the end of a tall pipe, like an impermanent yet ever-present scourge on the environment. That's an appropriate connection to draw, as the exhibit is a criticism of the oil industry's history of environmental damage, with the black smoke flag acting as a national marker for the "new world order," as Gerrard terms it.
Though Western Flag looks strikingly realistic, it's actually the product of painstaking graphics work. The video is a simulation that uses real-time computer graphics that converted a comprehensive photographic survey of the site into moving images. The video was thus shot live while software constantly updated the simulated black cloud.
The presentation took place over the course of the entire Earth Day 2017, projected onto a screen outside of London's Somerset House as well as on the UK's Channel Four.
Though Western Flag looks strikingly realistic, it's actually the product of painstaking graphics work. The video is a simulation that uses real-time computer graphics that converted a comprehensive photographic survey of the site into moving images. The video was thus shot live while software constantly updated the simulated black cloud.
The presentation took place over the course of the entire Earth Day 2017, projected onto a screen outside of London's Somerset House as well as on the UK's Channel Four.
Trend Themes
1. Virtual Reality Art - The use of real-time computer graphics in John Gerrard's 'Western Flag' demonstrates the potential for virtual reality technology in the art industry.
2. Environmental Activism - John Gerrard's 'Western Flag' serves as a powerful tool for raising awareness about the environmental impacts of the oil industry, highlighting opportunities for disruptive innovation in the activism sector.
3. Sustainable Energy Solutions - The black smoke flag in 'Western Flag' symbolizes the need for alternative energy sources, suggesting opportunities for disruptive innovation in the sustainable energy industry.
Industry Implications
1. Art - The use of advanced graphics technology in John Gerrard's 'Western Flag' opens doors for disruptive innovation in creating immersive art experiences.
2. Environmental Conservation - John Gerrard's 'Western Flag' highlights the need for disruptive innovation in environmental conservation efforts, encouraging the development of sustainable practices in various industries.
3. Virtual Reality - The simulated black cloud in 'Western Flag' showcases the potential applications of virtual reality technology in generating impactful visual experiences, paving the way for disruptive innovation in the VR industry.
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