The Brightly Colored 'Smart Mouth' Coffee Packaging Encourages Sarcasm
Ady Floyd — September 21, 2015 — Art & Design
References: sapphirecreativedesigns & packageinspiration
American designer Yael Safirstein created these incredibly creative neon paint-splattered packages for Smart Mouth Coffee. In addition to the lime green splatters, each bag of Smart Mouth Coffee is labeled with a sassy name, which is inspired by the actual flavor of the coffee.
Each unique bag is labeled with a phrase such as "Smooth + Sarcastic Roast" or "Bold + B*tchy Roast." These names are particularly appealing to young female coffee consumers who frequently experience annoyance or lash out at people before having a cup of coffee.
The humorously labeled bags are a playful way to attract a younger demographic of caffeine consumers. While the younger generations are drawn to convenience and on-the-go coffees, these quirky packages might be a clever way to encourage homemade java instead.
Each unique bag is labeled with a phrase such as "Smooth + Sarcastic Roast" or "Bold + B*tchy Roast." These names are particularly appealing to young female coffee consumers who frequently experience annoyance or lash out at people before having a cup of coffee.
The humorously labeled bags are a playful way to attract a younger demographic of caffeine consumers. While the younger generations are drawn to convenience and on-the-go coffees, these quirky packages might be a clever way to encourage homemade java instead.
Trend Themes
1. Creative Packaging - The neon paint-splattered packages for Smart Mouth Coffee demonstrate the potential for eye-catching and unique packaging designs in the coffee industry.
2. Sassy Branding - The use of sassy and sarcastic names on coffee bags presents an opportunity for other companies to infuse humor and personality into their branding strategies.
3. Targeting Younger Demographic - The appeal of the humorously labeled bags to younger coffee consumers suggests the need for coffee brands to tailor their marketing efforts to attract this specific demographic.
Industry Implications
1. Packaging - The creative and eye-catching packaging designs for Smart Mouth Coffee highlight the potential for innovation and disruption within the packaging industry.
2. Beverage - The sassy branding approach of Smart Mouth Coffee presents an opportunity for other beverage companies to differentiate themselves by adopting a similar humorous and personality-driven strategy.
3. Marketing - The success of Smart Mouth Coffee in attracting a younger demographic through their humorous branding emphasizes the importance for coffee marketers to explore unconventional and engaging marketing strategies.
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