This Burger King Mockumentary Chronicles a Whopper Blackout
Erica Francis — July 5, 2016 — Pop Culture
References: adweek & creativecriminals
With so many ad campaigns out there, it's hard to make an impression on mass audience's but Burger King's newest 'Whopper Blackout' commercial breaks the mold in a unique and hilarious way. Buzzman, an independent ad agency, filmed a mockumentary to give the public an idea of what might have happened when the Whopper Blackout of 1997 to 2012 occurred in France.
The docucomedy is filled with flashbacks to the early days of the blackout with panicked crowds reacting to the news that BK was exiting out of France. The film covers a wide range of tragic (and fictitious) topics including the Whopper black market and features solemn interviews with the many people who were affected by the blackout.
While the satire of the Burger King's new film hits touchy subjects like drug abuse, one can't deny the sticky and memorable qualities funny ad campaigns like the clever one have on its viewers.
The docucomedy is filled with flashbacks to the early days of the blackout with panicked crowds reacting to the news that BK was exiting out of France. The film covers a wide range of tragic (and fictitious) topics including the Whopper black market and features solemn interviews with the many people who were affected by the blackout.
While the satire of the Burger King's new film hits touchy subjects like drug abuse, one can't deny the sticky and memorable qualities funny ad campaigns like the clever one have on its viewers.
Trend Themes
1. Comedic Fast Food Ads - Fast food chains can embrace humor and satire to create memorable and impactful ad campaigns
2. Docucomedy Marketing - Using a mockumentary style of advertising can be an effective way to convey marketing messages in a unique and engaging way
3. Touchy Satire Advertising - Satirical ads can help businesses raise awareness and attention on sensitive topics while still staying true to their brand voice
Industry Implications
1. Fast Food - The fast-food industry can embrace humor to revitalize marketing messages
2. Film Production - Filmmakers can diversify their portfolio with mockumentary-style advertisements as a new format for creative storytelling
3. Advertising - The advertising industry can improve brand awareness and create more engaging content through satire and touchy humor
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