'Ev Bravado' Makes a Statement with Its 'Make America Suck Again' Line
Erica Francis — July 25, 2016 — Pop Culture
References: instagram & highsnobiety
The 'Ev Bravado' debut collection is filled with political satire that would infuriate many Republicans. One of Donald Trump's popular slogans, "Make American Great Again," is turned on its head by the NYC-based fashion brand. The new line titled 'Make America Suck Again' is a clear opposition of Trump's campaign.
The gritty street fashion line has six pieces that have controversial words or symbols emblazoned on them. Tie-dyed cotton shirts come with a disheveled eagle in the center encircled by the words "Make AmeriKKKa Suck Again," -- a play on the racial issues that are surround the Republican campaign. A denim parka shows a grim reaper in cloaked in the American flag and has the word "God Less America" stitched into the back.
With its aggressive political statements, Ev Bravado's collection is both timely and well targeted towards youth street culture -- positioning it as a buzz-worthy brand.
The gritty street fashion line has six pieces that have controversial words or symbols emblazoned on them. Tie-dyed cotton shirts come with a disheveled eagle in the center encircled by the words "Make AmeriKKKa Suck Again," -- a play on the racial issues that are surround the Republican campaign. A denim parka shows a grim reaper in cloaked in the American flag and has the word "God Less America" stitched into the back.
With its aggressive political statements, Ev Bravado's collection is both timely and well targeted towards youth street culture -- positioning it as a buzz-worthy brand.
Trend Themes
1. Political Satire Apparel - The rise of politically charged apparel that uses satire and controversial symbols to make a statement.
2. Opposition Fashion - The trend of fashion brands creating collections that directly oppose political campaigns or ideologies, appealing to a specific target audience.
3. Youth Street Culture Fashion - The increasing popularity of fashion brands targeting the youth street culture market with edgy and provocative designs.
Industry Implications
1. Fashion - The fashion industry has the opportunity to develop bold and provocative collections that tap into political and social issues.
2. Apparel - The apparel industry can explore designs and slogans that challenge mainstream political memes, appealing to niche markets who want to make a statement with their fashion choices.
3. Youth Culture - The youth culture industry, encompassing fashion, music, and entertainment, can embrace politically charged apparel that resonates with young consumers seeking to express their beliefs and identity through their fashion choices.
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