Adidas is Giving Fans a Chance to Design Soccer Jerseys
Rahul Kalvapalle — August 9, 2016 — Art & Design
German sports apparel giant Adidas is giving soccer fans the opportunity to design soccer jerseys worn by their favorite teams, as part of its wonderful Creator Studio project.
The Creator Studio initiative invites fans to design the third jerseys worn by players of the biggest Adidas-sponsored soccer teams including Real Madrid, Juventus, Bayern Munich, Manchester United and more. Users can simply check out the Creator Studio website, select their favorite team and then use the online interface to go about selecting the jersey's design and color schemes.
No sports fans are as obsessed with team jersey designs as soccer fans, which is why Adidas is undertaking a masterful move by giving the fans the opportunity to design soccer jerseys to engage better with the brand and its big partner teams.
The Creator Studio initiative invites fans to design the third jerseys worn by players of the biggest Adidas-sponsored soccer teams including Real Madrid, Juventus, Bayern Munich, Manchester United and more. Users can simply check out the Creator Studio website, select their favorite team and then use the online interface to go about selecting the jersey's design and color schemes.
No sports fans are as obsessed with team jersey designs as soccer fans, which is why Adidas is undertaking a masterful move by giving the fans the opportunity to design soccer jerseys to engage better with the brand and its big partner teams.
Trend Themes
1. Soccer Jersey Designing - The trend of fan-designed soccer jerseys can be leveraged by sportswear companies to build brand engagement and loyalty.
2. Interactive Apparel Marketing - Interactive marketing initiatives in apparel can help brands connect with their consumers on a deeper level, potentially leading to more sales and brand loyalty.
3. Crowdsourced Apparel Design - Crowdsourcing design ideas from consumers can lead to more unique and diverse product offerings from apparel companies.
Industry Implications
1. Sportswear - Sportswear companies can take advantage of interactive initiatives like fan-designed soccer jerseys to connect with consumers and build brand loyalty.
2. Apparel - Interactive marketing and crowdsourced design can revolutionize the fashion industry and how companies connect with their customers.
3. Marketing - Interactive marketing initiatives can help companies build stronger relationships with their customers and increase sales.
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