Brands highlight the mood-boosting qualities of the foods they offer
Implications - Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers' emotions. The positioning of products as more than delicious and/or nutritious, and into them having an emotive effect, caters to consumers seeking all-encompassing products that optimize the value of their purchases.
Workshop Question - How could your brand add an extra element of purpose or function to its products/services?
Trend Themes
1. Functional Foods for Mood Enhancement - Brands are curating food products specifically designed to improve the mood of consumers and promote emotional wellness
2. Preventative Health with Prebiotics and Probiotics - Functional food brands are focusing on gut health as a key factor in overall physical and psychological wellness
3. Grain-free and Sugar-free Alternatives - Brands are promoting grain-free and sugar-free options to limit inflammation and promote overall health
Industry Implications
1. Functional Food Industry - Functional food and beverage brands can highlight the importance of emotional and psychological wellness and cater to consumers in search of all-encompassing products
2. Health and Wellness Industry - Health and wellness products can promote the benefits of prebiotics and probiotics and emphasize the gut-brain connection for overall wellness
3. Food and Beverage Industry - Food and beverage companies can promote the benefits of healthier, grain-free and sugar-free options to cater to consumers seeking healthier alternatives
