Odacité's Cleanser Borrows from Traditional Green Tea Ceremonies
Laura McQuarrie — September 15, 2017 — Fashion
References: odacite & wellandgood
Inspired by ancient tea ceremonies of Japan, Odacité founder Valerie Grandury created a unique matcha cleanser to add to one's beauty rituals.
The Green Ceremony Cleanser is powered by two antioxidant-rich ingredients—matcha and spirulina—as well as honey, aloe vera and food-grade baking soda, which causes the cleanser to bubble.
As well as featuring green matcha powder as a main ingredient, the powder-to-foam cleansing product is also deeply rooted in the four principles of a Japanese tea ceremony: purity, respect, harmony and tranquility. The ritual-inspired set includes the Green Tea Ceremony Cleanser, as well as a measuring scoop and a muslin cloth for the face. As with all of its products, Odacité prides itself on making the Green Ceremony Cleanser a vegan-friendly, non-GMO and cruelty-free product.
The Green Ceremony Cleanser is powered by two antioxidant-rich ingredients—matcha and spirulina—as well as honey, aloe vera and food-grade baking soda, which causes the cleanser to bubble.
As well as featuring green matcha powder as a main ingredient, the powder-to-foam cleansing product is also deeply rooted in the four principles of a Japanese tea ceremony: purity, respect, harmony and tranquility. The ritual-inspired set includes the Green Tea Ceremony Cleanser, as well as a measuring scoop and a muslin cloth for the face. As with all of its products, Odacité prides itself on making the Green Ceremony Cleanser a vegan-friendly, non-GMO and cruelty-free product.
Trend Themes
1. Tea-inspired Beauty Products - Using the concept of tea ceremonies as inspiration, there is an opportunity to create more beauty products that incorporate tea-based ingredients and rituals.
2. Natural and Organic Skincare - With the use of antioxidant-rich ingredients and a focus on vegan-friendly and cruelty-free formulations, the trend towards natural and organic skincare continues to grow.
3. Powder-to-foam Cleansers - The popularity of powder-to-foam cleansers allows for innovative formulations that provide a unique sensory experience during the cleansing ritual.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of ritual-inspired products, incorporating traditional practices to create unique and appealing products.
2. Green Tea and Matcha Products - Green tea and matcha product industry can expand their offerings to include more tea-inspired skincare products, appealing to consumers who value natural and holistic beauty routines.
3. Organic and Eco-friendly Products - Manufacturers in the organic and eco-friendly products industry can explore the opportunity to develop more powder-to-foam cleansers that are made with sustainable and environmentally-friendly ingredients.
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