Frubis' 'ChocoFrubis' Fruit Snacks Appeal to Chocolate Lovers
Laura McQuarrie — February 4, 2019 — Lifestyle
References: frubisworld & neuheiten.koelnmesse.net
Dehydrated fruit snacks are nutritious alternatives to many candied fruit snacks and other highly processed junk foods and Frubis is now adding a hint of indulgence back into these healthy snacks. Previously, Frubis introduced thinly sliced apple, peach, strawberry and pineapple snacks on their own, which were crunchy, fiber-rich and without additives or preservatives.
Now, Frubis is expanding its range with ChocoFrubis, which pairs milk and dark chocolate with apples and strawberries. With chocolate being a key component of these new dehydrated fruit snacks, Frubis has committed to supporting sustainable cocoa farming with the use of UTZ-certified cocoa.
With consumers of all ages seeking out better-for-you snacks, ChocoFrubis offers a nourishing way for one to enjoy the taste of fruits and satisfy a sweet tooth at the same time.
Now, Frubis is expanding its range with ChocoFrubis, which pairs milk and dark chocolate with apples and strawberries. With chocolate being a key component of these new dehydrated fruit snacks, Frubis has committed to supporting sustainable cocoa farming with the use of UTZ-certified cocoa.
With consumers of all ages seeking out better-for-you snacks, ChocoFrubis offers a nourishing way for one to enjoy the taste of fruits and satisfy a sweet tooth at the same time.
Trend Themes
1. Dehydrated Fruit Snacks - Dehydrated fruit snacks are gaining popularity as a nutritious alternative to processed junk foods, presenting an opportunity for companies to innovate with unique flavor combinations and sustainable sourcing.
2. Nourishing Indulgence - The combination of chocolate and fruit in products like ChocoFrubis taps into the growing demand for indulgent yet healthier snack options, creating space for disruptive innovations that offer both taste and nutrition.
3. Sustainable Sourcing - Frubis' commitment to supporting sustainable cocoa farming with UTZ-certified cocoa highlights the importance of ethical sourcing in the food industry, suggesting opportunities for other companies to prioritize sustainability in their ingredient procurement.
Industry Implications
1. Snack - The dehydrated fruit snack industry can further develop and innovate offerings to cater to health-conscious consumers who are looking for convenient and nutritious snacks.
2. Chocolate - The chocolate industry can explore collaborations with fruit snack companies to create indulgent products that appeal to health-conscious individuals seeking healthier sweet treats.
3. Sustainable Food - The use of sustainable cocoa in ChocoFrubis showcases the potential for the food industry as a whole to prioritize ethical sourcing and sustainability, opening doors for disruptive innovation in sourcing and production practices.
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