The Nutella Food Truck Will Travel Around Australia this Winter
Jana Pijak — July 4, 2017 — Business
References: nutella & buro247.au
A Nutella food truck will be traveling around Australia this winter in an effort to satisfy the sweet tooth of dessert-obsessed consumers. Offering a series of on-the-go treats, the activation will be making stops in Sydey, Brisbane, Gold Coast, and a handful of other local destinations.
Launched as part of the brand's Nutella Road Trip series, the mobile cafe will be serving up a menu of traditional favorites like banana and Nutella waffles, along with berry-topped Nutella bagel bites to name a few.
Offering comfort food to an Australian audience, this Nutella food truck hopes to warm up foodies' hearts during the cooler season. While most of the globe is transitioning into summer, Australia's winter season is underway, making this food truck all the more appropriate for those looking to indulge in an updated version of a home-made snack.
Launched as part of the brand's Nutella Road Trip series, the mobile cafe will be serving up a menu of traditional favorites like banana and Nutella waffles, along with berry-topped Nutella bagel bites to name a few.
Offering comfort food to an Australian audience, this Nutella food truck hopes to warm up foodies' hearts during the cooler season. While most of the globe is transitioning into summer, Australia's winter season is underway, making this food truck all the more appropriate for those looking to indulge in an updated version of a home-made snack.
Trend Themes
1. Pop-up Dessert Trucks - Creating unique and mobile dessert experiences beyond traditional storefront locations.
2. Branded Food Truck Campaigns - Increasing brand awareness by providing innovative and engaging culinary experiences on-the-go.
3. Seasonal-flavored Treats - Offering seasonally-inspired food and drink items to attract customers seeking unique and limited-time treats.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage pop-up dessert trucks to expand their customer base by providing new and unique places to experience their products.
2. Event Planning - Event planners can create memorable experiences by incorporating pop-up dessert trucks at venues and occasions for guests to enjoy.
3. Advertising and Marketing - Advertising and marketing professionals can utilize branded food truck campaigns as a creative way to promote products or services while providing a unique customer experience.
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